Cory Booker is the mayor of Newark and has been dubbed "Twitter's Mayor" by Vanity Fair.

He's been tweeting for a while now. The last time he got some noteriarty from his Twitter use was when he and Conan O'Brien had a dust up of Newark jokes that ended in a $100,000 to Booker's Newark centered chairity. Not bad.

This past week @CoryBooker by responding personally to resident's tweets about the snow storm. Vanity Fair covered the ten most valiant.

We've talked a lot about how to raise money with social networking, but i believe the real value is using these channels like these for customer/constiuent/donor service. Just like Mr. Booker did.

He has seen some backlash, with folks asking why he isn't doing "real work." My use of quotes should make it obvious that I think Mr. Booker is indeed doing real work. It seems to me connecting directly with constiuents is a much better use of time in a crisis than micro-managing the people who are being paid to do the real work.

Who inside your organization could benefit from some direct, frank interaction with donors?