Writing

Test Your IA Knowledge

Information Architecture, or IA, is a buzzword around web design of late. Most of the time buzzwords end up being nothing more than a flash in the pan, but information architecture is more like the pot you use to cook up content and navigation into a tasty website stew. Essentially, it is the work that turns conversations and Word files into useable websites. At the most basic level it is determining a site map and navigation scheme, but it can also be thinking critically about the information offered on each page of a site. read more

Never Pay for SEO Again

Search Engine Optimization or SEO is one, of many, buzzwords thrown about on the web without any real explanation. We all know SEO is good and something that we need to be doing, but ask anyone who sells SEO what it is and you’re bound to get an answer that sounds like an alchemist telling you how to turn lead into gold. read more

No More Excuses

Excuses are easy. "We already have a web guy." "We are a small church." "Our pastor just started using Outlook; we aren't ready for a Web Ministry." At Silas Partners, we hear excuses like these from churches all the time. If these website excuses or others like them hit too close to home, you might want to stop reading now. read more

Beyond Open Rates

The most frequent email related question we hear at Silas Partners is: "When should we send out our mailing?" The industry standard reply is by and large: early in the week, early in the day. This conclusion is often based on open rate analysis. read more

Blogs

Jacob serves as the editor for a number of blogs:

Jacob also writes at his personal blog. He has a dream called Every Church Online. He maintains that website and blog as well.