As I sit in a sun-drenched corner, recharging my borderline introvert batteries, my head is swimming a bit. That’s the sign of a good conference.
Here are some instant insights from day 1 of An Event Apart Seattle. I’ve picked out the most salient point from each talk.
- From Research to Redesign – Jeffrey Zeldman
Research needs to be part of every project. We do this at ABN, but can do more. - Practical Branding – Sarah Parmenter
“If you are using a slogan, you haven’t done the design work to tell your story in a better way.” It’s a good reminder that more words can be used to cover up sloppy thinking. - Onboarding for Any Situation – Krystal Higgins
Find your ideal user and then trace the actions they took. Make those actions easier for all users. - Obvious Always Wins – Luke Wroblewski
Navigation helps users determine “what the hell is this?” It sets up a mental model that aids comprehension and encourages usage. - Motion in Design Systems – Val Head
Documentation saves future you time and effort. - Design Beyond Our Devices – Ethan Marcotte
We don’t know the future of the web. Patterns are a way to limit the impact of infinite variability.
Stay tuned for more instant insights tomorrow and Wednesday.
Originally Posted on A Brave New