Category: Uncategorized

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company. We’ve put together simple, proven steps to a healthy Google Analytics setup. This post synthesizes the combined knowledge of dozens of years of experience and hundreds…

In a recent conversation about sleep training, my sister mentioned that going in to her kids’ rooms sometimes and not others is a form of random reinforcement that has can prove to be the most effective at encouraging them to cry to get your attention.

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic on how posts work, custom post type and meta definitions. In other words, your theme is what makes your website yours.

Way back two agency jobs ago I was privileged to work at Silas Partners. We were a bunch of early 20 somethings led by late 20 somethings figuring out how to pivot from software to services. And this is before pivoting was even a thing.

It’s a little known fact that I had quite the musical theater career from 1992-1998. Don’t bother with trying to find me on IMDB, high school productions of Fiddler on the Roof don’t qualify for publication.

Google Analytics is the ubiquitous measurement tool of the modern internet. At the amazing price of free, it’s become the defacto standard for website reporting.

Our love of WordPress is well documented, so it makes sense we would also have an affinity towards WooCommerce. WooCommerce is the leading eCommerce plugin for WordPress.

Back in November I presented at WordCamp Seattle. It was an 8-minute lightning talk. You can view the video here.

In his book Antifragile, Nassim Nicholas Taleb offers a compelling vision of how to cope with normal, radical, unpredictable change.

I came across two posts the other day that really struck me. The first, from Val Head, talks about her writing process.