Jacob Wayne Smith

smart funny bald

If there is one thing I can say for sure about most non-profits, it’s that marketing/fundraising and IT have a relationship marked by friction. I’ve seen this time and time again, and becoming a fundraiser through web development, I have an understanding of both sides.

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What the video here to see David Ogilvy’s secret weapon.

If you don’t know who Ogilvy is, you best check yourself. I don’t know why that made me so street.

The interesting thing for me is that now sometimes in direct marketing we are looking towards general advertising. As it becomes harder and harder to pin down specific response channels we need to look at the total spend across channels to get strategic clarity.

“Many people believe that great designers get great clients. It’s the other way around.” — Seth Godin

If there is one thing I’ve learned, it’s that when you find a good client, you stick with them as long as you can. And if you think you can’t possible choose who you work with, you should probably get out of the agency business.

The headline is a bait and switch, let’s just get that out of the way. If you are reading this thinking the promise of that headline is possible, you aren’t going to be happy.

If you, instead, clicked ready to ridicule and scoff, then read on.

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This idea is something I’ve been thinking a lot about over the past few years. It kicked off for me with this video

And then I saw this post today. I hadn’t connected the different modes of thoughts to makers/managers, but I think it works.