Jacob Wayne Smith

Technologist for Hire

If you are an small business, nonprofit or agency with marketing technology needs, we should talk. I have over a decade of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
It’s REALLY nice having smart people like Jacob on board. He can turn our crazy, creative ideas into living and breathing reality. Thanks for helping us out. What you do is magic. Seth LaTour, Creative Director, Masterworks
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock. Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School

I'd love to start a conversation with you about how we can work together to use technology to meet your organizations mission. Email me today at, jake@shoeinthedoor.com.

Latest posts from the blog

I recently attended my second Creative Mornings and heard this great talk by Hillel Cooperman Rated “R” for adult language, but hilarious adult language.

I wouldn’t call this a proscriptive talk, but a very personal descriptive exploration of imposter syndrome. Something that as a new entrepreneur I can completely understand.

I’m a reasonable nervous flier. By that I mean I understand the fact that riding my bike in the city is more likely to get me hurt than flying. But I also know that it’s an engineering masterpiece that is keeping me up there.

A British Company has proposed a plane without windows, instead the whole fuselage is covered in OLEDs and is a giant screen.

This will mean the plane can be lighter with more interior space, saving fuel costs. The question is will people fly in it? The plane is no less safe than it was, but does it feel more like a flying death tube when you loose visual contact with the outside world?

It’s a concept for now, but I’m interested in folks reaction. Would you fly in a plane where you couldn’t spot something on the wing?

The title of this ReadWrite article says what you need to know You’ll Never Really Innovate On Someone Else’s Cloud.

The article describes how tech companies that can’t specifically tune their servers give up the ability to truly differentiate themselves from other tech companies.

I couldn’t agree more if your technology is your core service offering, but what if you aren’t a technology company? How much does the technology you use matter?

I would argue it matters a great deal.

The question is which technology do you need to completely control and what technology should you let others worry about. Every organization is going to have different answer to these questions, but here are a few rules of thumb.

  1. Is it critical to your mission? – if you are a restaurant, the system your credit card processing is mission critical, your email may not be
  2. Are your differences benefiting customers? – every organization feels that off-the-shelf-software won’t work for them because they are unique, and in many ways they are right. The question is, are those differences in process translating into value for your customer? If they are not, perhaps better to change the process
  3. What is your internal capacity to maintain the technology? – if you don’t have internal capacity, how are you setting up a partnership you can depend on long term?

These are the sorts of conversations I relish having. Be in touch if you have any questions or want to talk through any technology choices your organization is making.