Jacob Wayne Smith

Technologist for Hire

If you are an small business, nonprofit or agency with marketing technology needs, we should talk. I have over a decade of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jacob never failed to impress me with his ability to gather objectives, research solutions and execute well on his ideas. Michael Schafer, Principal and Creative Director, openbox9
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock.” Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School

I'd love to start a conversation with you about how we can work together to use technology to meet your organizations mission. Email me today at, jake@shoeinthedoor.com.

Latest posts from the blog

After 11 years with two great organizations serving Christian nonprofits in the digital marketing and fundraising space, I’ve decided it’s time to start something brand new.

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If there is one thing I can say for sure about most non-profits, it’s that marketing/fundraising and IT have a relationship marked by friction. I’ve seen this time and time again, and becoming a fundraiser through web development, I have an understanding of both sides.

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What the video here to see David Ogilvy’s secret weapon.

If you don’t know who Ogilvy is, you best check yourself. I don’t know why that made me so street.

The interesting thing for me is that now sometimes in direct marketing we are looking towards general advertising. As it becomes harder and harder to pin down specific response channels we need to look at the total spend across channels to get strategic clarity.