Jacob Wayne Smith

A Brave New

If you are an small business, nonprofit or agency with marketing technology needs, we can help. I have over a decade of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
It’s REALLY nice having smart people like Jacob on board. He can turn our crazy, creative ideas into living and breathing reality. Thanks for helping us out. What you do is magic. Seth LaTour, Creative Director, Masterworks
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock. Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School

I'd love to start a conversation with you about how we can work together to use technology to meet your organizations mission. Email me today at, jake@shoeinthedoor.com.

Latest posts from the blog

A study found a small, regulatory permissible amount of toxic chemicals in drinking water.

It even goes on to say, that current regulation would have likely prevented this small contamination.

So you would expect drilling groups to say: “We told it was safe, this proves it.”

But no, they basically deny the whole thing and try to make it seem like the study is a fraud. Why? Because only total acceptance of the fracking’s salvific nature is allowed. Any doubters are charlatans.

It was a good study that clearly laid out the dangers of improper procedures and that the whole argument that the chemicals don’t make it into drinking water is bunk. It’s an important study to understand if safe fracking is possible, but instead of celebrating the industry dismisses it.

It is this disregard for even supportive but cautious science that makes me continue to seriously doubt the industries good faith.

Since I don’t take the ferry nearly as much as I used to, I just got around to turning off email alerts for ferry delays.

To do so, I needed a password I had long forgot so I sent for a password reset. Here’s the email I received:

You’ll see the password is redacted, because it was my actual password. I recognized it because I often use a password across a number of accounts that I don’t care about. Password reuse is a security no-no, but it’s quite common and when we are talking about my Washington State Ferry account which holds no personal info beyond an outdated address, I’m not terribly concerned about it.

That is when the password is properly secured. The fact that they could send me my actual password means they are either storing it in plain text or a reversible encryption algorithm. Either way it’s at significantly more risk than it should be.

Passwords should always be stored using a salted one way encryption scheme. That way if your database is ever compromised (from inside or outside) only the most common passwords will be compromised.

It is truly lazy programming to be able to spit back a users password and then to send it via email is downright irresponsible.

I recently attended my second Creative Mornings and heard this great talk by Hillel Cooperman Rated “R” for adult language, but hilarious adult language.

I wouldn’t call this a proscriptive talk, but a very personal descriptive exploration of imposter syndrome. Something that as a new entrepreneur I can completely understand.