Jacob Wayne Smith

Technologist for Hire

If you are an small business, nonprofit or agency with marketing technology needs, we should talk. I have over a decade of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
It’s REALLY nice having smart people like Jacob on board. He can turn our crazy, creative ideas into living and breathing reality. Thanks for helping us out. What you do is magic. Seth LaTour, Creative Director, Masterworks
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock. Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School

I'd love to start a conversation with you about how we can work together to use technology to meet your organizations mission. Email me today at, jake@shoeinthedoor.com.

Latest posts from the blog

The title of this ReadWrite article says what you need to know You’ll Never Really Innovate On Someone Else’s Cloud.

The article describes how tech companies that can’t specifically tune their servers give up the ability to truly differentiate themselves from other tech companies.

I couldn’t agree more if your technology is your core service offering, but what if you aren’t a technology company? How much does the technology you use matter?

I would argue it matters a great deal.

The question is which technology do you need to completely control and what technology should you let others worry about. Every organization is going to have different answer to these questions, but here are a few rules of thumb.

  1. Is it critical to your mission? – if you are a restaurant, the system your credit card processing is mission critical, your email may not be
  2. Are your differences benefiting customers? – every organization feels that off-the-shelf-software won’t work for them because they are unique, and in many ways they are right. The question is, are those differences in process translating into value for your customer? If they are not, perhaps better to change the process
  3. What is your internal capacity to maintain the technology? – if you don’t have internal capacity, how are you setting up a partnership you can depend on long term?

These are the sorts of conversations I relish having. Be in touch if you have any questions or want to talk through any technology choices your organization is making.

Yesterday Dollar a Day launched. It’s a giving program that let’s you sign up for a $30 a month gift that is distributed across 30 nonprofits.

Each nonprofit gets $1 from each person giving to Dollar a Day, right now that means each nonprofit is getting $478. Funds are collected and distributed by Network for Good. The way Network for Good works, is the donor actually gives to Network for Good (itself a nonprofit) and Network for Good “grants” nonprofits funds based on what donors give.

This means monthly distribution of funds via a check in the mail. You can speed that up a bit by signing up for EFT, but it’s still a once monthly distribution.

Normally when someone gives via Network for Good, you can access that donor information, but in this case you aren’t getting any donor data, just the funds.

So should you suggest yourself to get on this possibly viral gravy train? Well it couldn’t hurt, but make sure your qualify. From their FAQ:

All nonprofits must be US-registered 501©(3) organizations that operate exclusively for charitable purposes. We exclude nonprofits that support a particular religion, government, or political party.

The “support a particular” is a bit murky. World Vision is a Christian organization, but they help any one, would they qualify? Looking at the list of upcoming organizations, I would but them more to the progressive side of the political spectrum than conservative.

Also without donor data, the value is just the one time boon to your bank account.

The nonprofit of the day is featured in an email to all donors. In fact you don’t even have to donate to subscribe. It’s not clear how much say nonprofits have over how they are featured in that daily email, but that’s their one chance to grab the attention of this audience to try to acquire some folks as constituents.

My read is it can’t hurt to apply and see what happens, the form is short. You could also use this as a social call to action. Since anyone can suggest a nonprofit you could ask your social audience to suggest you are added. My guess is that multiple entries for the same nonprofit will up your chances.

Still not sure how you would use this? Drop me a line and we can figure it out.

My friend Doug first introduced me to Craft. Doug works at the very excellent Viget Labs who just published an equally excellent post about Craft vs. Wordpress

I am a WordPress guy. I’ve recommended it dozens of times, built personal and business sites with it, written a plugin… I’m a WordPress guy. But I really like Craft.

The post speaks to the biggest reason: native, admin driven custom post types. Megan Zlock, the author of the post, mentions this functionality is possible with a WordPress plugin, but when it’s not baked into the CMS you are bound for trouble.

I haven’t quite figured out how to sell folks on the $300 price tag, but if you are a WordPress developer, spend some time to take a look at Craft.