Jacob Wayne Smith

Experienced Technologist

If you are an small business, nonprofit or agency with marketing technology needs, I can help. I have over a decade of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
It’s REALLY nice having smart people like Jacob on board. He can turn our crazy, creative ideas into living and breathing reality. Thanks for helping us out. What you do is magic. Seth LaTour, Creative Director, Masterworks
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock. Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School

I'd love to start a conversation with you about how we can work together to use technology to meet your organizations mission. Email me today at, jake@shoeinthedoor.com.

Latest posts from the blog

This is my second year at WordCamp and I’m excited to learn more about creating content and this thing called Gutenberg? Perhaps you’ve heard of it. More …

It’s cliche to say that kids prefer to play in the box the fancy thing came in. But it’s true. A quick bit of internet searching turns up no academic papers on the subject. So as an armchair psychologist and expert struggling learning parent of a 7-month old, I have some thoughts. More …

I’ve interviewed a fair number of folks in my years. Not just for jobs, but possible vendors as well. We also do interviews as part of our branding process. More …

“Artwork is inherently emotional and the emotional reactions that are elicited by abstract artwork might lead participants to focus their attention within the upper-right quadrant to better engage emotional processing”
— Nicole Thomas and Ali Simpson, Acta Psychologica
More …

Seattle has been invaded by a Skittles cornucopia of free-floating bikes. If you aren’t familiar with the concept, it’s a new way to do bike sharing in a city. More …

Have you used your phone in a meeting? Have you? What if your boss ‘lost it’ and demanded all phones are banned in meeting. Well that happened and was reported in  this article from the Wall Street Journal. Excuse the link to a twitter status to avoid the WSJ paywall. More …

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company. We’ve put together simple, proven steps to a healthy Google Analytics setup. This post synthesizes the combined knowledge of dozens of years of experience and hundreds of campaigns. More …