Jacob Wayne Smith

Experienced Technologist

Jacob has worked with small business, Fortune 50 companies, nonprofits and agencies to provide marketing and technology needs. I have almost two decades of experience helping organizations tell their story and expand their reach.

The bulk of my job is listening first then being in conversation. If you want to know what it is like to work with me, here are some past collaborators.

Jacob is knowledgeable, insightful, and capable. He's a joy to work with because he inspires confidence. Dan Roloff, Publishing Manager, H. E. Butt Foundation
It’s REALLY nice having smart people like Jacob on board. He can turn our crazy, creative ideas into living and breathing reality. Thanks for helping us out. What you do is magic. Seth LaTour, Creative Director, Masterworks
Jacob's ability to identify with the audience's needs ensures that his presentations are well targeted and well timed. Tim, Masterworks
In a planet filled with opinions, I put alot of value in a person that cannot just come up with the strategy but knows how to deliver. Michael Schafer, Principal and Creative Director, openbox9
You f---ing rock. Sara, NTEN
This is one of the best, most fun and useful things I've done lately Lynda, Gathering in the East
Both witty and profound Jake's a rare combination of talents giving human dimension to an increasingly technological world. Dan Roloff, Publishing Manager, H. E. Butt Foundation
Jake has an authentic style, blending humor and candor that make his presentations really pop! Charlie, Youth Ministry Certification School
Id like to think that I AM CSS dangerous because of you, but also the word that stands out is reliable. You are always willing to lend a hand regardless of the task. Thank you for always going beyond to help a non dev member. Joel Velazco, Webconnex

If you want to work together, I currently work at WordPress VIP. We handle infrastructure, performance, and security at scale, so our clients are free to focus on what matters. With our unparalleled agility, flexibility, and interoperability, WordPress VIP is the best digital experience solution at scale. Want to know more, let me know.

Latest posts from the blog

Have you used your phone in a meeting? Have you? What if your boss ‘lost it’ and demanded all phones are banned in meeting. Well that happened and was reported in  this article from the Wall Street Journal. Excuse the link to a twitter status to avoid the WSJ paywall. More …

If you have never heard of UTM Parameters you are not alone. If you are thinking you know all there is to know, you are equally in good company. We’ve put together simple, proven steps to a healthy Google Analytics setup. This post synthesizes the combined knowledge of dozens of years of experience and hundreds of campaigns. More …

In a recent conversation about sleep training, my sister mentioned that going in to her kids’ rooms sometimes and not others is a form of random reinforcement that has can prove to be the most effective at encouraging them to cry to get your attention. More …

WordPress themes control more than just how your site looks. They contain specific customizer values to help you control your site, bits of logic on how posts work, custom post type and meta definitions. In other words, your theme is what makes your website yours. More …

Way back two agency jobs ago I was privileged to work at Silas Partners. We were a bunch of early 20 somethings led by late 20 somethings figuring out how to pivot from software to services. And this is before pivoting was even a thing. More …

It’s a little known fact that I had quite the musical theater career from 1992-1998. Don’t bother with trying to find me on IMDB, high school productions of Fiddler on the Roof don’t qualify for publication. More …

Google Analytics is the ubiquitous measurement tool of the modern internet. At the amazing price of free, it’s become the defacto standard for website reporting. More …